How Alberta LTO ordering and allocation works

Alberta LTO products are ordered on a first-come, first-served basis beginning on the date the LTO takes effect, and orders are filled until the promotional quantity runs out or the LTO period ends. Ordering requires an AGLC licence.

When can I order a product at its LTO price?

Ordering opens on the LTO's effective date. Connect Logistics states that LTO products "are ordered by our customers on a first come, first served basis, beginning on the date that the LTO goes into effect."

There is no advantage to submitting an order before the effective date, and a real disadvantage to submitting it late on a constrained offer.

What happens when the promotional stock runs out?

The offer ends in practice, even if its end date has not arrived. Connect Logistics states that orders "are filled until quantities run out, or until the LTO period is over," whichever comes first.

An LTO is therefore best read as two limits at once: a date and a quantity. Only one of them is published in advance with any precision.

Who is eligible to order at LTO pricing?

Buyers must be licensed by AGLC. Connect Logistics supplies licensed retailers and licensees rather than the public, and applies a minimum order quantity to warehouse orders.

Confirm the current minimum order and any account requirements with Connect Logistics directly, as rates and thresholds are published per year.

Can a supplier reserve LTO stock for specific retailers?

Yes. Suppliers and agencies have discretion over which products they stock and, in the words of Connect Logistics, "can also allocate their products to specified Licensees within the parameters of the AGLC Allocation Policy."

Allocation is one reason a listed offer may not be available to every account in practice.

Why does LTO timing matter so much for buyers?

Because the two constraints compound. A finite promotional quantity released on a fixed date to a first-come, first-served queue means the value of an offer depends on when you see it, not only on whether you qualify for it.

A buyer who reviews the catalogue weekly can miss the usable part of a strong offer entirely, while the offer itself remains technically open.